To help curate some commotion and provide a welcome distraction from the world, today, The Noise introduces their new video series titled Something Loud with their first episode featuring alt-pop band flor.
Filmed in the heart of Los Angeles – with the help from Betawave Media – The Noise’s new video series is bringing the, well, noise by highlighting a host of different artists from all over the musical spectrum and allowing them to showcase what “loud” means to them.
Today’s debut episode features Oregon indie band flor. Fresh off their recent run supporting scene staples The Maine, the talented trio stepped into Studio Eleven43 and cooked up a piping hot set of their infectious, vibe-heavy singles “Every Night,” “Warm Blood Pt 2,” “No More Time,” and “Gotta Do Something.”
Also taking some time to elaborate on their musical influences, as well as life out on the road, flor gives viewers a brief peak behind the curtain on how the band has been able to flourish since their 2014 inception.
flor closed out 2023 releasing “Same Color as the Sun”, quickly seeing it praised by Rolling Stone and Ones to Watch. Soon after, the single began taking off at Triple A radio, by far the highest charting and most played flor song to date at radio. The song debuted at 48 this week on the Billboard Triple A chart and has so far amassed a total of 1,300 spins at radio and growing.
In February of this year, the single was given an official video to accompany. Most recently, flor released “Warm Blood Pt 2.” With the song’s precursor dating back to their 2016 debut album come out. you’re hiding, part two wasn’t initially created as a follow up. But as the band began writing with the intent of creating something as rapturous as the original, things started to fall in place. Over the coming months, flor will continue to ride their current wave of inspiration with lots of new music on the way.